If you want to change the world for the better, we want to help. We offer consultancy and coaching supported by our practical tools, strategy and ideas.
We work with charities, social enterprises, the public sector and businesses, in fact, any organisation that wants to Win by being Good.
We believe that any organisation can be inspirational; it's not your legal structure but your purpose and values that matter.
Sarah Brown, our lead consultant and coach, founded the consultancy in 1991 and has experience in over 100 different sectors.
As a thank you for visiting our site you can download a free tool (no strings attached)
Who we work with
We tailor how we work to your needs as an unique organisation and set of people. We prefer to develop a long term relationship because that is when we can be most valuable and we know that that can only happen if we really understand what you need and you really understand how we can help, so here are some of the ways we can work with you.
About
We have a wealth of experience in business, charity, social enterprise and the public sector. We’re serial entrepreneurs with a background in a wide range of industries and charity sectors. Believe us, there is very little that we haven’t seen – we’ve worked with steel, unblocking drains, crowd funding, public building development and much more.
Services
All our services are designed to help you become better at achieving your vision and growing in an ethical way. We do this by simplifying your issues and by finding innovative and creative solutions through our ideas, practical tools and advice that focuses on action.
Latest blog posts
Is 2026 going to be the year you win by being good?
Maybe you are one of the 1 in 10 British workers who want to resign this month, or part of the large number impacted by work-related stress? Or you run an organisation and worry about productivity and surviving financially? Or like me, you just want 2026 to be a good year. Well, this blog is designed to address your needs. Last year, I finally published my book after over a decade of writing it. Not full-time, obviously! I knew I could only have a successful 2025 if I published it. Now, I aim to use my book, “Winning by being Good”, as a guide to making 2026 great. Here are my top tips inspired by it.
Should Father Christmas do it?
Father Christmas has market dominance at Christmas, but he is worried. Birth rates are falling, so he is considering building on his distribution skills on the 24th and 25th of December by providing a birthday present delivery service or an Easter Egg delivery service, but should he do it? Here is the story of how he decided on his strategic future: